The Big Picture

Customers crave a personalized experience and want to feel a sense of belonging. In an increasingly competitive and noisy marketplace, even small businesses need to have brands that feel big. Whether your business specializes in the accounting or hospitality industry, the same rules apply—the power of branding spans across industries, countries and company sizes to create meaning larger than its offerings.

While often overlooked or neglected, branding is just as important, if not more so, to smaller businesses. Relationships are key. Branding is your identity and reputation. It is the connection you have with your customer. Branding is how customers feel about you and what they say about you to others—a cornerstone to your business.

Don’t be fooled into thinking that branding is only reserved for the big companies with big budgets, branding is even more important for smaller businesses because customers expect it. And you depend on their business.

One of the biggest concerns of small business owners is finding their next customer. While Starbucks can afford to lose a few of its customers, a small business owner relies on new business and customer retention to maintain a successful operation and lifestyle. Losing customers could mean the loss of a much-needed vacation or the inability to hire extra staff. It is important to offset attrition with growth and actively pursue new business. Active branding, engagement and marketing will ease your worries and give you the assurance you need to differentiate and build your business.  

If you want to take your branding to the next level, deepen relationships with clients, grow your business and stay true to your core values and mission, subscribe to get these posts in your email. It will lay the foundations of branding and show the power of building a clear brand. You will learn new ideas for your business that will make a difference almost immediately.