Hello!

I'm glad you stopped by! It's time for an adventure. This blog is going to weave you through branding, take you over the hill to storytelling and make a pit stop at experience management, with many other destinations along the way. Are you up for it?

Before we dive right in, let me be clear; it does not matter if you are a solopreneur, small business or someone from Coca Cola reading this post. You have the power to build a big, meaningful brand, filled to the brim with purpose, great design and lots of stories to tell. 

When I was thinking about my own brand the other day, I had an epiphany. The reason I love all-things-marketing is because I believe everyone has a unique voice, and it should be heard and understood. That is my why.

I never want a business owner (or anyone for that matter), who pours their heart and soul into their business, to feel that their brand is not being heard; that their voice is being muted by the big box stores; that they can't reach their audience; or that they don't have the tools to differentiate their brand. Or, that they don't deserve one... Believe it or not, your business means much more to your customer than your product or service offerings.

In my blog, I'll give you the tools. I'll take you through the ins-and-outs of infusing meaning into your brand, understanding the social motivations behind brand loyalty and how to tell an engaging story, all while staying true to your core values and your why.

I've got so much good stuff to share with you and hope you keep coming back for more, because you deserve to have a big brand too.