The essentials for your roadmap.
With 15 years of marketing experience, I help businesses enhance their voice and visuals across multiple channels to build brand awareness and fuel growth. I have a creative vision infused with a spirit for details, bringing a fully-equipped academic background in English/Journalism, Media Psychology and Graphic Design. Because of my unlimited enthusiasm for everything marketing, my brain is always brewing the next big content strategy, marketing campaign or design idea that solves a problem or achieves a goal for your business. Check out my services below, and let's start charting your roadmap!
|
branding + marketing.
Just like people, brands have personalities too. Branding is your identity and reputation. It is the connection you have with your customers, what they say and feel about you. Branding and marketing isn't only reserved for the big companies with big budgets; it is even more important for small businesses because customers expect it. They crave a personalized experience and want to feel a sense of belonging. A healthy dose of marketing will help facilitate the conversation, build loyal relationships and keep your tribe happy.
|
|
writing.
From a coffee shop that serves as the hub for a thesis-writing grad student to a hair salon that transform's someone's day by giving them renewed confidence, all businesses have a place in the hearts and minds of consumers. Engaging in ongoing communications with your audience is paramount, as it empowers customers to interact with your business and encourages brand loyalty, all while creating relevance and building your brand voice.
|
|
graphic design.When it comes to your visual brand identity, remember that nearly 50% of our brain is devoted to visual processing. Customers are flooded with visual stimulus on a daily basis and forced to sift through the content to make a decision. From your logo, color palette and images, be sure that your visual content is seen and resonates with your target audience.
|
Bonnie's never-ending excitement for all things Marketing is so refreshing, and you can't help but be inspired by the incredible work she performs and the grace with which she completes it. Working with Bonnie, I gained exposure to everything from client service to web design, copywriting to event planning. I feel blessed to have had the opportunity to work with Bonnie, and thank her for the positive stamp she has left on my personal and professional life.
COLLEEN STEBBENS, MBA Project Manager, Digital Strategist 
I am so grateful to have Bonnie and her wonderful enthusiasm in my corner. She is the breath of fresh air I needed! I love everything she has done and all of her suggestions. Her words capture my feelings perfectly. She has been a lifesaver and is so talented.”
MADELEINE FOX
Owner |
Out-of-the-box, creative thinking was not something inherent in the accounting world, and Bonnie was always striving to help us think differently. A great example of Bonnie's efforts in not only attracting clients, but also assisting with internal culture: Bonnie led a design of a “Menu for Success,” which was a fun and catchy way to involve all staff in firm-wide marketing efforts. Another example of her impact was when she led a complete redesign of our client newsletter, incorporating customized content to showcase our expertise. This redesign significantly increased our reach to both clients and potential clients.
If you need to expand your marketing efforts at any level, I highly recommend talking with Bonnie about your needs. Bonnie has a big picture vision and attitude, a team-player personality, and a get-it-done work ethic. She’s a consistent self-starter and very self-directed, which makes her perfectly aligned with a freelance-type relationship. SCOTT HADLEY, CPA Executive Coach |