The essentials for your roadmap.
With 15 years of marketing experience, I help businesses enhance their voice and visuals across multiple channels to build brand awareness and fuel growth. I have a creative vision infused with a spirit for details, bringing a fully-equipped academic background in English/Journalism, Media Psychology and Graphic Design. Because of my unlimited enthusiasm for everything marketing, my brain is always brewing the next big content strategy, marketing campaign or design idea that solves a problem or achieves a goal for your business. Check out my services below, and let's start charting your roadmap!
branding + marketing.
Just like people, brands have personalities too. Branding is your identity and reputation. It is the connection you have with your customers, what they say and feel about you. Branding and marketing isn't only reserved for the big companies with big budgets; it is even more important for small businesses because customers expect it. They crave a personalized experience and want to feel a sense of belonging. A healthy dose of marketing will help facilitate the conversation, build loyal relationships and keep your tribe happy.
From a coffee shop that serves as the hub for a thesis-writing grad student to a hair salon that transform's someone's day by giving them renewed confidence, all businesses have a place in the hearts and minds of consumers. Engaging in ongoing communications with your audience is paramount, as it empowers customers to interact with your business and encourages brand loyalty, all while creating relevance and building your brand voice.
When it comes to your visual brand identity, remember that nearly 50% of our brain is devoted to visual processing. Customers are flooded with visual stimulus on a daily basis and forced to sift through the content to make a decision. From your logo, color palette and images, be sure that your visual content is seen and resonates with your target audience.